Recently, we hiked around Antelope Island in Utah. It wasn’t until we were driving away that we finally saw the island’s namesake. Can you see the antelope in the picture? My husband’s sharp eyes say one of them move their head, otherwise we would have missed them.
Is your business like the antelopes? Do your ideal customers find it difficult to find you?
One of the least expensive and most effective ways to market your business is through social media: Facebook, Twitter, LinkedIn, YouTube, and blogging. It does take some time each week (approximately two hours), but I make sure I’m visible in all of these popular spots. To save me time, I’ve set my blog to feed to my Twitter, LinkedIn, and Facebook accounts.
As well, I read popular blogs in my area of interest (entrepreneurship) and I comment on those blogs. I retweet other’s postings that catch my eye and that I know would be of interest to my followers. And because I’m an avid reader of business books, I try to remember to write a book review each time on Amazon.com.
Want to find out how visible you are? Google your name or your business name – make sure to place in quotes (i.e. “Bev McCrostie”). Six months ago I started out with about 350 hits. With weekly active involvement in the social media arena, today’s count shows just over 1,100 hits.
Bev McCrostie, M.Ed.
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Coaching Small Business Startups