A while back I came across an interesting article called “5 Ways to Go from Frumpy to Fresh This Week.” Great article, but I forgot to write down the source! I really want to share the ideas (plus add my own and others’ ideas), so I’m going to “put it out there” and see if the original author recognizes his/her work.
- Change Your Business Voice Mail. Make your message have some personality (you can do this and still be professional).
My comment: I was reading an article by Paul Cherry and he recommends that your compelling message should focus on helping your prospects become better at, resolve, gain more control over, save time/money, or make their job easier. And be sure to keep your voice message to 30 seconds in length.
- Buy Some Cool Thank You Cards. Corporate thank you cards are boring because they are all about you and not about me (your customer).Your logo on the front of a thank you card doesn’t mean a darn thing. However, put a picture of something fun or a great quote and now you’ve got my attention.
My comment: Well, I like the idea of putting my logo on the Thank You cards – maybe not front and center but down beside my signature for brand recognition. I will think about how I can do it in a “cool” way. Perhaps including an intriguing photo that would be meaningful to my coaching clients.
- Think of a Free Way to Promote Yourself Each Week. Perhaps you can write an article for an association of your Ideal Customer; get a column in a weekly newspaper; ask for 3 referrals you’ve always been too chicken to ask for!
My comment: Denise Wakeman recently had a contest where you could win one of two books if you posted on her Facebook Fan Page. A great example on promoting your business and your Facebook Fan Page.
- Create A Club. Hmmm – how could you create a club of customers that want to meet with each other once per month?
My comment: Webinars are ideal for gathering your clients either online or over a telephone line. Make sure the topics help your clients solve their problems. You might also want to start a networking group in your local area that brings together your customers face-to-face each month.
- Take A Valued Client For Lunch or Send Them a Gift. OK – so you have these people who buy from you on a regular basis, spend big money and who refer you to others consistently. I think they deserve a Caesar salad at the very least don’t you??
My comment: I like this idea. Lunch with clients who live close by and send a gift to clients who live a greater distance away.
So now you have five great ways for taking your business from frumpy to fresh this week. Which one will you try first?
Bev McCrostie, M.Ed.
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