An Expert’s Touch

4 05 2010

BreadI had carefully followed the recipes for making bread, but each loaf came out flat and heavy like a doorstop.  Lamenting to a friend about my failed attempts, she invited me to her house to watch and learn how an expert does it.

She didn’t measure the flour! She meticulously measured the other ingredients but added the flour a cup at a time until she had the right touch – sticky but pulling away from the bowl. She let me touch the dough so that I understood what I was aiming for.

Do you know someone who is an expert in an aspect of their business? Perhaps they are great at networking, customer service, online retail, hiring key staff, or launching new products. You could read up on the topic and muddle your way through. Or you could do as I did and ask for an expert’s help.

I am always surprised by how quickly others are willing to share their experience – to be a mentor. What aspect of your business could use an expert’s advice? Who could you approach this week to seek out that help?

Bev McCrostie, M.Ed.
Your Unlimited Potential
Coaching Small Business Startups

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