Love, Swing, Hate

26 04 2010

Do you spend most of your time trying to convince people that they should love your product or service? 

My youngest sister April shared with me the advice she received for presenting at seminars: “1/3 of your audience will instantly like you, 1/3 will instantly dislike you, and the last 1/3 haven’t yet made of their minds. Don’t waste your time trying to cater to the 1/3 that dislikes you.”

What is it about human nature that won’t allow us to accept that some people just won’t like us? Rather than spend time and effort trying to coax people into loving our product or service, focus on those who already love us or those who haven’t made up their minds yet.

The advice Dr. Gary Rhoads gives in Boom Start: Super Laws of Successful Entrepreneurs is to focus on the Love Group – your loyal customers. Discover first what your loyal customers love about your product or service and then take that message to the undecided and the uninformed – the Swing Group. Build your energy around comments from the Love Group and then use that energy to sell to the Swing Group. Let the Swing Group see your product through the eyes of your Love Group.

This week discover what your Love Group loves about your product or service. Then share that message the next time you are networking with potential customers.

Bev McCrostie, M.Ed.
Your Unlimited Potential
Coaching Small Business Startups

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