8 Tips for Greater Hits

1 02 2010

Are people coming to your website and quickly leaving? Or perhaps no one is even finding you. This past fall I sat in on an internet marketing course at Brigham Young University Provo that was packed full of ideas for generating more traffic to your website.

Here are 8 tips that will translate to increased traffic and increased sales. The first 5 focus on search engine optimization (SEO) and the last 3 on web design:

  1. The names you give each of your webpages should, where possible, include a portion of your keyword phrases. Keyword phrases are the text keyed in a search engine by potential clients trying to find your product or service.
  2. Are you curious as to what keywords your competitors are using, especially those who appear on the first page of a Google search? Go to KeywordSpy.com and type in your competitor’s url. Their keywords will provide you with clues as to why their sites appear in the top links.
  3. With all your pictures and diagrams, include alt tags (pop up words describing the image). Because search engines cannot “read” images, the alt tags let them know what you’ve included on your webpage.
  4. Another area where you can include keywords for the search engines is in the head tag, a block where authors can declare information about the webpage, such as the title, description, and keywords.
  5. Pictures are great, but be sure to have 250 – 600 words of content on the landing page. Include keyword phrases in that content so that the search engines will index your site.
  6. All of the important information about your product or service should be “above the fold,” the portion of a webpage that is visible without scrolling.
  7. Make it easy for your visitors to navigate your site. Keep your navigation tabs or links in a consistent location (down the left side or across the top). Breadcrumbs, a navigational aid, typically appear horizontally across the top of a webpage and provide links back to each previous page.
  8. Your home or landing page should capture your visitors’ interest with photos, intriguing headings, exciting upcoming events, the unique characteristics of your business, and a call to action (i.e. sign-up for your newsletter or obtain a free report). Just don’t go crazy with blinking images and music that plays as soon as you enter the site.

Bev McCrostie, M.Ed.
Virtual Assistant Certificate
Red Deer College




One response

1 02 2010

Good to know! That keyword spy is so interesting. I always wondered how google determined the list order.

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