The results of the Ladies Who Launch survey showed that successful women entrepreneurs were unstoppable when they really wanted something and they were likely to take the leap no matter how much they feared. I love the five exercises they gave to trigger my creativity and to enhance my “launcher talent.”
- Jump into something unfamiliar. When was the last time you said “yes” to something that you would normally not attempt?
- Be unstoppable. Instead of accepting a “no” to your request, persist (with a smile) until you get the response you need.
- Do something that scares you each week, and if you are really going for it, each day. This one may require you to carefully consider what you are most afraid of for your business. Is it talking to strangers about your business, or setting up your new website, or ordering business cards with your picture on them?
- Identify an obstacle that is in your way and come up with creative solutions for getting around it, over it, or through it. In your everyday responses to annoyances (a crying child, an upset client) can you think of a different way to handle the situation? My friend Bonnie Taylor Wachowicz created a short story that featured her potential client as the main character. The result: a new client who was convinced that Bonnie would come up creative solutions for her business.
- Incorporate at least one creative activity into your life each day. Instead of following to the letter each step in your favorite recipe, try experimenting with other ingredients. Instead of sitting at your desk and working, pick up your laptop and sit outside on your deck or on a park bench.
You may have to look at creativity in a different way. Teresa Amabile, professor at Harvard Business School, states “The desire to do something because you find it deeply satisfying and personally challenging inspires the highest level of creativity, whether it’s in the arts, sciences, or business.”
My challenge to you is to identify the areas in your business that will inspire you to the highest level of your creativity. Trigger your creativity this week by experimenting with one or all of the above five exercises in your personal and your business life.